The Youtube video I chose is a fake commercial done by College Humor for the popular alcoholic energy drink, Four Loko. It is suppose to be a spinoff of a commercial advertising the drink, the shot duration is only a few seconds long to capture and keep the audiences attention. They make appealing to the viewer as something exciting and cool to have. In every shot, besides the shots of the MRI machine and when the customer is in the parking lot, they use a long lens. The long lens’s purpose is to only focus on what is important in the shot so it can keep the viewers attention. For the MRI machine and the parking lot scene they use a wide-angle lens, which we can tell because everything is in focus, which is important for the parking lot scene because it establishes the setting. The last shot of the video they use a low camera angle of a security camera In addition to using quick shots they use special effects with bright colors in the center of the frame to attract the viewers attention.
What I like about this Youtube video is how they achieve the goal of an advertisement even though the content of the commercial is stating how bad the drink is for you. The quick shots and special effects keeps the audience engaged and the clip never looses momentum.
What I don’t like about the Youtube video is the parking lot scene. It doesn’t add up. It is more the content of the shot that confuses me. How is drinking three Four Lokos the equivalent of driving over a small baby? Besides that, the Youtube’s message is clear and concise.
http://www.youtube.com/watch?v=EJyaACQaLYQ&playnext=1&list=PL9FCCCB9BD9CFA022&index=42
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